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uild a weekly routing ritual that drives consistency and results in pharma sales. Learn how simple planning habits can boost coverage and performance.

Comparing BatchGeo vs AtlasRx for pharma sales reps. See why AtlasRx is built specifically for routing, efficiency, and field productivity.

As the calendar year comes to a close, most pharma sales reps are focused on one thing: finishing strong. But the highest-performing reps are doing something else as well. They’re taking time to audit their routes. An end-of-year route audit is one of the most valuable — and often overlooked — activities in pharma sales. It provides clarity, uncovers inefficiencies, and sets the foundation for a more focused, confident start to the new year. Rather than jumping into January r