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Looking for Ways to Maximize Impact in the Field?

  • Writer: AtlasRoutes
    AtlasRoutes
  • Nov 5, 2024
  • 1 min read

Prioritize High Value Targets

In pharmaceutical sales, time is your most valuable asset. To make the most of it, you need to prioritize strategically and ensure every minute in the field is both efficient and effective.


Start with High-Value Connections

One of the simplest yet most impactful strategies is to schedule high-value calls with key decision-makers or top prescribers first thing in the day or week. Here’s why:


  • Prioritize Impact: By starting with your most important connections, you ensure they receive your full energy and focus.

  • Adapt to Changes: If delays, cancellations, or last-minute changes arise, you’ve already handled your highest priorities.

  • Build Momentum: Early wins can set the tone for a productive day or week, boosting your confidence and motivation.


Make Every Minute Count

Efficient routing and planning go hand-in-hand with prioritization. Here are a few tips to maximize your impact:


  1. Plan Ahead: Use tools like AtlasRx to optimize your routes and reduce travel time.

  2. Leverage Data: Identify high-value providers and plan visits when they’re most likely to be available.

  3. Stay Flexible: Be prepared to adjust your plans when unexpected opportunities arise—but never lose sight of your priorities.


Consistency is Key

Maximizing impact isn’t about occasional big wins—it’s about consistent execution. By prioritizing high-value calls and planning efficiently, you’ll create a sustainable strategy that delivers results week after week.

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