Pharma Sales Route Planning Tip: Start with Access First

In the fast-paced world of pharma sales, your time in the field is one of your most valuable assets. Every visit counts—and how you plan your route directly impacts your results.

One of the biggest mistakes reps make?

Planning their day based only on geography.

What’s nearby or on the way may seem like a smart strategy, but in reality, proximity doesn’t equal productivity.

Why Access Should Come Before Geography in Pharma Sales

If you’re not factoring in when an office allows rep visits, you’re likely wasting time on:

• Closed doors

• Long waits

• Unproductive visits

Some offices only see reps during narrow windows—maybe only Tuesdays between 9–11 a.m. Others have black-out periods for surgeries, clinic blocks, or staff meetings. If you show up at the wrong time, it’s a missed opportunity.

✅ The Case for Access-Based Route Planning in Pharma Sales

Shifting your mindset to access-first planning gives you an edge in the field. Here’s why:

• Maximize meaningful touches: Hit more offices when you’re actually able to speak with decision-makers or key staff.

• Reduce frustration: Eliminate wasted trips and idle time by aligning your visits with real-time access windows.

• Strengthen relationships: Offices notice when you respect their preferences. Showing up at the right time builds trust—and long-term access.

Make Pharma Sales Easier With the Right Tool

If you’re still planning routes manually, you’re doing more work than you need to.

👉 AtlasRx automatically factors in office access hours when building your routes—so you don’t have to guess.

It helps you:

• Prioritize your most valuable stops

• Avoid access conflicts

• Stay agile and efficient throughout the day

🎯 Ready to work smarter in the field?

Try AtlasRx for free and get access to route templates, time-saving tools, and a better way to manage your territory.

👉 www.Atlasroutes.com/start