Pharmaceutical Sales Routing Tip: Focus on Top Opportunities First

In pharmaceutical sales, applying the 80/20 rule can significantly boost your productivity and results. This principle suggests that 80% of your business will come from 20% of your targets. By focusing your time and resources on your top opportunities, you can drive business growth and make the most of your efforts. Here’s how to prioritize your top opportunities effectively:

1️⃣ Front Load the Week with Top Opportunity Providers

Start your week by visiting your top opportunity providers. This approach allows flexibility and gives these providers time to act on your call during the rest of the week. By front-loading your week with high-priority visits, you ensure that you address the most important opportunities when your energy and focus are at their peak.

2️⃣ Schedule Lunches and Appointments with Top Opportunities First

Use your resources strategically by scheduling lunches and appointments with your top opportunities first. These interactions provide valuable face time, allowing you to present your products in detail and address any questions or concerns. By prioritizing these high-value engagements, you maximize your return on investment (ROI).

3️⃣ Adjust Plans as Necessary

Flexibility is key when working with top opportunities. Be prepared to adjust your plans to accommodate their schedules and needs. This might mean rescheduling other appointments or rearranging your route to seize an opportunity when it arises. Staying adaptable ensures that you capitalize on every chance to engage with your most important providers.

The Bottom Line

Focusing on your top opportunities first is a strategic way to apply the 80/20 rule in pharmaceutical sales. By front-loading your week, prioritizing high-value engagements, and staying flexible, you can drive business growth and make the most of your efforts.

Remember, investing time and resources in your top opportunities will move the business forward and yield the greatest returns. For more tips and strategies to excel in pharmaceutical sales, stay tuned to AtlasRoutes.