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BatchGeo vs. AtlasRx: The Best Mapping Tool for Pharma Sales Reps

  • Writer: AtlasRoutes
    AtlasRoutes
  • Dec 18, 2025
  • 2 min read

 

Why pharma reps searching for BatchGeo should switch to AtlasRx

 

In pharmaceutical sales, efficiency isn’t just a productivity metric, it’s your competitive edge. Every extra minute spent mapping clinics, reorganizing your day, or trying to figure out where to go next is a minute you’re not building relationships with providers.


Many reps looking for simple mapping tools find BatchGeo first. It’s been around for years, and for basic pin plotting, it does the job.  But if you’re in pharma sales, your needs go far beyond dropping pins on a map.


That’s where AtlasRx comes in, the only routing tool designed specifically for pharmaceutical sales.

 

We will break down BatchGeo vs AtlasRx, and why choosing AtlasRx will save you time, increase your daily call volume, and make your life in the field dramatically easier.



What is BatchGeo?

 

BatchGeo is a basic mapping tool that lets users paste spreadsheet data onto a map and visualize locations. It’s popular with real estate agents, local service businesses, and teachers who need quick geographic visualizations.

 

For pharma reps, BatchGeo can help you see where your accounts are, but it can’t help you work those accounts efficiently.



What is AtlasRx?

 

AtlasRx is an intelligent routing and territory-planning tool built specifically for pharmaceutical sales reps. Instead of simply mapping addresses, AtlasRx helps reps:

  • Suggests daily routes

  • Prioritize HCPs based on recent activity

  • Avoid wasting time driving across town

  • Hit more offices per day with less planning

  • Stay ahead of end-of-quarter goals


Where BatchGeo is a general-purpose mapper, AtlasRx is a performance tool for field sales excellence.



BatchGeo vs. AtlasRx: Feature-by-Feature Comparison

BatchGeo Vs AtlasRx

Summary: Why Pharma Reps Should Choose AtlasRx Over BatchGeo

 

If you’re looking for a simple map, BatchGeo works.


But if you’re a pharmaceutical sales rep, and you want to hit more offices, reduce drive time, and increase your call volume, BatchGeo simply can’t do what AtlasRx does.

 

AtlasRx gives pharma reps:

  • Optimized daily routes

  • Priority-based call planning

  • Mobile-first navigation

  • Faster execution in the field

  • Higher daily productivity

  • Better territory coverage

 

Most importantly, AtlasRx turns planning into a competitive advantage, not a chore.


Final Verdict: BatchGeo vs. AtlasRx


BatchGeo: Good for basic mapping.


AtlasRx: Built to help pharma reps hit quota.


If you’re currently using BatchGeo or looking for a mapping tool to help in the field, upgrading to AtlasRx is one of the fastest ways to gain back time and hit more providers every day.

 

Check out a free trial of AtlasRx here

 

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