How To Analyze Your Route For Greater Success In Pharma Sales

If you’re in the field, you already know that routing isn’t a one-and-done task. The best reps consistently review and refine their routes. 

Here’s why regular route analysis matters:

✅ Efficiency – A slight tweak can save hours each week.

✅ Coverage – Ensure you’re hitting high-priority targets consistently.

✅ Adaptability – Schedules shift, territories change. Your routes should flex with them.

Quick ways to improve:

 • Look for high-traffic times and adjust accordingly.

 • Identify “dead zones” in your week—use them for drop-ins or admin time.

 • Audit your call cycle: Are you spending too much time with low-yield stops?

Route smarter, not harder. A great route should work for you, not against you.

Check out our Routing Guide for a step-by-step guide to creating and managing routes easily, and for a free routing template to plan your days.