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How to Anchor Your Daily Route for Maximum Efficiency in Pharma Sales

  • Writer: AtlasRoutes
    AtlasRoutes
  • Mar 14
  • 2 min read

Pharma Sales Routing Tip: Anchor Account

One of the biggest challenges in pharmaceutical sales is figuring out where to start your day. With multiple providers to see and limited time, an unfocused route can lead to wasted hours behind the wheel. The solution? Use an anchor-based approach to structure your day efficiently.


Here’s a simple three-step framework to get started:



1. Pick One High-Value HCP as Your Anchor


Start by selecting a priority healthcare provider (HCP) to build your day around. This could be:


  • A high-prescribing provider

  • A clinic with multiple decision-makers

  • A new target account you need to establish rapport with



By anchoring your route to an important visit, you ensure that your most valuable interactions happen—no matter what.


2. Schedule Nearby Visits Around That Location


Once you’ve set your anchor, look for other providers in the surrounding area to maximize efficiency. Consider:


  • Existing customers who are due for a follow-up

  • Offices with open access that fit into your schedule

  • Locations where you can batch multiple visits in a short timeframe



This minimizes long drives between stops and allows you to see more providers in less time.


3. Move in a Logical Loop to Reduce Unnecessary Driving


The final step is to structure your visits in a circular or grid-like pattern to prevent backtracking. A few best practices:


  • Start on the outskirts and work inward (or vice versa)

  • Follow a natural flow that aligns with traffic patterns

  • End near home or an area where you can finish administrative tasks



By following this framework, you’ll spend less time driving and more time selling.


The Bottom Line


An anchor-based approach brings focus and efficiency to your daily route. Instead of scrambling to decide where to go, you’ll have a structured plan that maximizes face time with providers while minimizing wasted miles.


Try it out, and watch your productivity soar! 🚀


Interested in getting routing help. Check out AtlasRx for an automated routing program. www.Atlasrx.app

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