How to Save Time in the Field by Planning Ahead - Pharma Sales Routing Made Easy

As a pharma representative, your effectiveness depends on your knowledge and communication skills and your ability to manage your time efficiently. One of the most significant time-drainers in this role is figuring out your daily routes on the fly. Planning your routes ahead of time is crucial to maximize your productivity and ensure you spend more time engaging with healthcare providers and less time on the road.

Here’s how you can do it effectively:

1. Set Clear Goals:

Before you start planning your route, set clear objectives for your day. This not only gives you a sense of control but also helps you focus on what's important. Determine which healthcare providers you need to see, prioritize your visits based on their importance, and consider any specific time constraints they might have. Having a clear plan ensures that your day is goal-oriented and productive.

2. Plan for Efficiency:

When planning your route, aim for maximum efficiency. Group your visits by geographical proximity to minimize travel time. Try to schedule meetings in clusters, moving from one area to the next without crisscrossing your territory. This approach reduces backtracking and helps you cover more ground in less time, making you more productive and effective.

3. Build a Flexible Schedule:

While planning is essential, flexibility is equally important. Account for potential delays, cancellations, or urgent meetings that might arise. Build buffer times into your schedule to accommodate unexpected changes without disrupting your entire day. Being adaptable ensures you can handle surprises without stress.

Bottom Line

Effective route p

lanning is a game-changer for pharmaceutical representatives. By investing a little time upfront to plan your routes strategically, you can save hours of travel time, reduce stress, and increase your productivity. Remember, the more efficiently you manage your time on the road, the more opportunities you have to build strong relationships with healthcare providers and drive your sales success.