Pharmaceutical Sales Routing Tip: Periodically Review Your Route

In pharmaceutical sales, periodically reviewing your route is essential for maximizing efficiency and impact within your territory. Dedicating some time a few times a quarter to review and analyze your route can yield significant benefits. Here’s why this practice is crucial and how to get the most out of it:

Benefits of Regular Route Reviews

1️⃣ Increase Efficiency

By reviewing your route, you can identify areas where time is being wasted or where drives are longer than necessary. This analysis helps you streamline your travels, reducing time spent on the road and allowing for more productive visits. Fine-tuning your route ensures that you’re making the most of your day.

2️⃣ Discover Missed Providers

Regular reviews help you uncover providers who may have been missed in your current route. Conversely, you may also identify providers you are visiting too frequently without seeing results. Adjusting your route to include missed opportunities and eliminate unproductive stops can lead to better outcomes.

3️⃣ Focus Attention

Analyzing your route provides a clear picture of where your efforts are most needed. By identifying high-potential areas and focusing your attention on them, you can increase your impact and effectiveness. This targeted approach ensures that your time and resources are used where they will make the most difference.

Pro Tip: Collaborate for Incremental Results

Reviewing your route with a counterpart or manager can yield additional benefits. Another set of eyes can offer fresh perspectives and help identify areas for improvement that you might have missed. Collaborative reviews can lead to incremental results and further enhance your productivity.

The Bottom Line

Periodically reviewing your route is a vital practice for any pharmaceutical sales professional. By increasing efficiency, discovering missed providers, and focusing your attention on high-impact areas, you can significantly improve your performance in the field. Make route reviews a regular part of your routine, and consider collaborating with others to gain additional insights and achieve even better results.

Stay proactive in refining your strategy, and watch your productivity and success soar. For more tips and strategies to excel in pharmaceutical sales, stay tuned to AtlasRoutes.