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The Pharmaceutical Sales Routing Mistake That’s Costing You Time

  • Writer: AtlasRoutes
    AtlasRoutes
  • Jun 23
  • 2 min read
How to Route around office preferences

In pharmaceutical sales, a well-planned route can make or break your week. But what happens when your “perfect” route hits a wall at 10 AM?


You show up, samples in hand, only to hear:

“Sorry, we don’t see reps on Mondays.”


Sound familiar?



Why Provider Preferences Matter in Routing



Each clinic runs its schedule a little differently.


  • Some allow rep visits only during specific windows.

  • Others may restrict sample drop-offs to certain hours.

  • A few rotate gatekeeping policies quarterly, or even monthly.



Failing to factor these preferences into your plan leads to:


  • Wasted drive time

  • Frustrating no-call days

  • Missed sales opportunities



That’s why the best reps route around clinic access policies, not against them.



Build Smarter Routes With the Right Tool



You could track each office’s preferences manually—but that’s time-consuming, and easy to forget under pressure.


That’s where AtlasRx comes in. It’s a purpose-built routing tool for pharmaceutical sales reps that does more than just optimize drive time.


🧠 It remembers provider-specific visit rules, such as:


  • No rep visits before 11 AM

  • Lunch hours where staff are unavailable

  • Sample-only windows

  • “Closed-door” days



When you route with AtlasRx, you’re not just picking the fastest path—you’re building a real-world sales strategy that respects provider boundaries and boosts your efficiency.



What Top Reps Are Doing Differently



✅ They log access rules after each visit.

✅ They update clinic preferences quarterly.

✅ They use routing tools that adapt, not just optimize.


It’s how they stay ahead—especially in territories with complex provider policies.




Try AtlasRx Free



Stop letting office policies derail your day.

Start your free trial of AtlasRx and build routes that match how your territory really works.

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